Service
Facebook and Instagram Ads for Healthcare Practices
Offer-led ads that reach local people before they search, with leads followed up quickly and tracked to booking.
Reach local people before they search
Search ads catch people who already know what they need. Facebook and Instagram ads reach people who have not searched yet but fit your patient profile and live nearby. That makes them a good fit for new-patient offers, seasonal programs and cosmetic treatments, as long as the offer is clear and leads are followed up fast.
What we do
- Offer first. We help shape a simple, honest first-visit or consultation offer that works as an ad.
- Creative within policy. Copy and images follow the Meta healthcare advertising rules. No outcome promises, no personal-attribute language, no before-and-after claims.
- Local targeting. Radius and audience settings based on your service area, without condition-based targeting.
- Instant lead form and landing page options. Leads arrive by form or message and are answered quickly, often with the AI front desk.
- Follow-up. Text and email sequences from email and text marketing keep leads warm.
- Tracking. Leads are tied to the ad and to booked appointments in the CRM, so spend follows what books.
How we run it
We set up tracking, launch two or three offers and review results weekly. Ads that bring leads but not bookings are changed or paused. Facebook leads tend to need faster contact than search leads, so response time is part of the plan.
Who it fits
Facebook and Instagram ads work well for chiropractic, dental and med spa practices with a clear offer. They are less suited to practices where ads must avoid health-related audiences, such as mental health, where we use them cautiously or not at all.
FAQ
Facebook and Instagram Ads questions
Do Facebook ads work for chiropractors and dentists?
They can, when the offer is clear and follow-up is fast. Facebook and Instagram ads reach people who are not searching yet, so they suit new-patient offers and cosmetic services, and they work best alongside search.
What do you need from me to start?
Your offer, your service area, access to your business pages and permission to use real photos of your practice and team. We handle copy, creative, targeting within platform rules and tracking.
Can you target people by health condition?
No. Meta restricts health-related targeting, and we do not build ads around a person's condition. We target by location and general interests and let the offer do the work.
Do you use patient photos?
Only with documented consent, and never AI-generated people presented as patients. Many campaigns use photos of your practice, team and equipment.
Who it is for
Built around your kind of practice
The same service is applied differently for each specialty. Pick the one closest to yours.
Talk through facebook and instagram ads for your practice
Book a free 30-minute strategy call. We look at how patients find you today and outline a 90-day plan with costs up front.